- A culinary and cultural experience based on the good reputation of Sweden and Scandinavia in China.
- Premium products that will give them status and recognition.
- Products that is healthy and safe, giving consumers peace of mind.
- A possibility to substantially increase volumes, lower cost and increase profitability by participating on the Chinese market.
- A possibility to increase brand recognition globally.
- A possibility to try the Chinese market in view of future expansion.
- A possibility to participate in the fast growing high-end consumer market in China.
- A safe and stable investment with a high return.
- Transparency in operations and participation in the company's success.
- A possibility to participate in a success and corresponding personal growth and learning.
- A possibility to profit from the result.