SIAL 2018

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Scandic Foods Asia will participate even this year at the SIAL food and beverage exhibition at Shanghai New International Expo Center in China May 16-18, 2018.  

Scandic Foods Asia will participate for the 7th time and we look forward to see all our business partners and friends again.

The SIAL food and beverage exhibition takes place at Shanghai New International Expo Center in China May 16-18, 2018.

SIAL Shanghai started back in 1999 and is the largest international food Exhibition in China and Asia.  As the trend for imported food in China continues to expand so is also SIAL with over 3000 exhibitors and 100,000 visitors last year. Imported foods is a rapidly growing market in China and attract many new entrants. Last year we registered 700 visitors with 80% new contacts.

The SIAL exhibition is a great opportunity to make our products better known and to positioning them directly with the various import/distribution segments in China and Asia including wholesalers, supermarkets, importers/trade agents, foodservices (hotel/restaurant).

For this year’s exhibition Scandic's display will focus on our top selling categories condiments, frozen and beer, including Felix salad dressing and ketchup, Findus and Felix frozen range as well as beer with Pistonhead from Spendrups.

We will also have 12 new suppliers that are joining us as part of a market entry test we do together with 3 Swedish Regions including Skåne, Västergotland and  Dalarna, with about 50 new and exciting products.

Scandic Foods Asia has been participating in SIAL every year since 2012

Scandic Foods Asia is the only importer in China with a wide assortment of Scandinavian foods supplying chains such as IKEA, Carrefour, Ole, City Super etc. The distributor network now covers over 100 distributors in 22 provinces in China.

Bringing Scandinavian food to the Asian market

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Scandic Foods Asia focus on bringing healthy and delicious Scandinavian products to the Chinese and Asian market. From our Asian Distribution center in the Shanghai Free Trade zone and our Jiuting China distribution center we can supply top Scandinavian brands.

For an example of our product range please check our web shop.   




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Scandic Enters Carrefour China

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Scandic Foods Asia has signed an agreement to distribute imported Scandinavian foods to Carrefour China with 420 Stores. During the initial period we will distribute 39 products to 62 of these stores.

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SIAL 2015

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Scandic Foods Asia participated in the 2015 SIAL Exhibition.

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Participating suppliers brands were Felix, Abba, Pauluns, Ekströms, Frödinge, Guttsta Källa, Three Hearts, Stockholm Festival Beer, Three Monkey Wine, Spendrups, Mariestad, Norrland Guld and  Pistonhead.

There was also a section for Dominik from Ukraine where the related company Scandic Sourcing provided a successful market entry program with exhibition participation.

The exhibition is growing strongly every year in line with the increased interest for imported foods in China. The Chinese market for imported food grew with 30% in 2015.

The Scandic Food Asia booth attracted 450 visitors of which 80% where new contacts reflecting the high amount of  new entrants into the market.

SIAL 2016

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Scandic Foods Asia will participate in SIAL 2016 the major imported food exhibition for the retail industry. New for this year will be a section in the booth for Scandinavian frozen foods with participation form Felix, Findus and Frödinge.

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We will also introduce several new products such as Swedish milk and milkpowder from Darhult Dairies as well as honey from Svensk Honungsförädling.


Meet us at hall W1, booth G 33.

Huangpi Old People’s home donation

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Scandic Foods Asia visited Huangpi Old People’s home where we have donated 3,000 packages of Oatmilk. The residents in the retirement home have expressed positive attitudes to the Oatmilk and the management is also in favor of the product compared to local equivalents. 

Scandic Foods Asia signs new agreement with 7-eleven

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7 eleven scandic foods

In September 2014, Scandic Foods Asia signed an agreement with 7- Eleven to start selling Pistonhead and Three Hearts 7.5% in their convenient stores in Shanghai.

7-Eleven in the Shanghai area is owned by Taiwanese company. In September 2014 the Shanghai area had a total of 74 7-eleven shops with a plan of extending to a total of 100 shops at the end of the year. The Shanghai 7-eleven does cooperate with other offices around China to some extent, and we hope that is will be possible for us to enter our product in all 7-eleven stores around China later on. At the moment there are 2000 7-eleven stores nationwide in China. 


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