Alibaba 1688 Live Stream

1688 is a B2B platform under Alibaba. We are already active on several Alibaba platfroms including Taobao, Tmall Supermarket, Tmall flagship store and Hema. However, this time we have been specially selected by the Alibaba team together with 11 other companies in the imported food association to participate in the development of the imported food section of this platform. Alibaba support us with their resources to develop business together.



Since April we have received intensive training on online streaming focusing  on four brands including FELIX and Ekströms. We have now the possibility to do daily live streamings on Alibaba 1688.

On 17th of May, we had live streaming on 1688 platform at N5 hall during the SIAL time. We provided an hour streaming. Had 7,200,000 online viewers.


In June, we were  participate in Alibaba’s corporate video where also the Felix brand got exposure.

Felix、Ekströms and Pistonhead were successfully got into 1688 brand hub.  



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