SIAL is Asia’s largest food innovation exhibition. There were 110635 professionals, 3400 exhibitors, 162000SQM, 13 halls. SIAL is our main exhibition to interact with new and old distributors from all over the country.
For the SIAL exhibition display of 2018, we mainly focused on our top selling categories condiments, frozen and beer, including Felix salad dressing and ketchup, Findus and Felix frozen range as well as the beer with Pistonhead from Spendrups.
We also had 12 new suppliers that are joining us as part of a market entry test that we do together with 3 Swedish Regions which are Skåne, Västergotland and Dalarna, with about 50 new and exciting products. Also region Småland participated.
It was the 7th time for us to participate SIAL.
Scandic Foods Asia is the only importer in China with a wide assortment of Scandinavian foods supplying chains such as IKEA, Carrefour, Ole, City Super etc. The distributor network now covers over 100 distributors in 22 provinces in China.