Test Marketing

  • Can my food products be imported and sold in China?
  • What products might have the greatest success?
  • Is Scandic Foods Asia the right partner for me? 

Scandic Foods Asia has been helping Scandinavian Food brands onto the Chinese market since 2009, successfully launching both large and small brands such as soft drinks from Guttsta Källa and Ketchup from Orkla. During our fast expansion, we have developed a solid distribution network all over China, focusing primarily on high-end stores and supermarkets. We want to make more Scandinavian brands interested in participating on the Chinese market and we understand that not all food producers are clear about if their products have a market in China and who to work with.

Scandic Foods Asia offer every year new potential suppliers to join our stand at the SIAL exhibition on a cost sharing basis. Such a participation can give a good indication about the interest in the market and give our new suppliers a chance to get necessary exposure and knowledge about the market to jointly agree on a market entry plan.


Minimize your risk

For interested potential suppliers or food companies that don't fit into our strategic niche of Scandinavian foods we can via our sister company Scandic Sourcing www.scandicsourcing.com offer a comprehensive and affordable test marketing program.

This will in the first step enable you to verify that the products can be imported. Most food products we look at cannot be imported to China due to different standards and restrictions in ingredients. After a standard and ingredient review we prepare a test import of a smaller quantity. With that we test unwritten rules and interpretations of unclear standards. If successful we register the producer and the product with customs and hygiene authorities. When this step is completed we can import a product for test marketing.

In the test marketing step we use Scandic Foods Asia’s infrastructure and channels to bring customers to consumers and distributors. To get distributor feedback participation in exhibitions is recommended. Consumer tests can be done with tasting panels and test marketing in store. We have selected stores that allow us to bring in new products and do in store tastings. Using trained promotion staff informing customers about the product and collect consumer feedback. In this process we get a very good indication of not only the acceptability in different consumer groups but also guidance in positioning against other brands.

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Just now we are planning participation in SIAL 2017. It will take place in Shanghai in May, 2017. For Scandinavian brands we have possibility to discuss participation in SIAL on a cost sharing basis.


For more information please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.  

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